HALFWAY COFFEE
BACKGROUND:
A contemporary Chinese coffee shop in Hong Kong which is a place for selling jade bracelets and vintage posters. It’s all brushed and exposed concrete, antique school tables and retro lamps, while a spacious area outside hums with the energy of the surrounding market stalls. Good, strong coffee is served in eclectic porcelain cups, while old-school glasses hold cold brews. 
#UIUX #UXResearch

OBJECTIVE:
Design Halfway Coffee website in a modern, user-friendly way that also stay true to its aesthetic ; Restructure site information and content.

Target Audience:
Social media activist
The locals
 
RESEARCH
COMPETITIVE ANALYSIS:
Design Halfway Coffee website in a modern, user-friendly way that also stay true to its aesthetic ; Restructure site information and content.
PERSONAS:
Design Halfway Coffee website in a modern, user-friendly way that also stay true to its aesthetic ; Restructure site information and content.